HOW IT WORKS
A connected way to research, create, approve, distribute and learn. Every piece has a purpose. Every cycle keeps the learning.
KNOW YOUR BRAND
Your brand pillars, your no-goes, your past campaigns, your tone. all loaded once. Every search, every read, every draft ZESTLY ever runs flows through that context. Never generic AI output.
A recognisable point of view.
Across every piece.
02THE ZESTLY LOOP
A continuous thread, from the first audience insight to the next story worth telling.
01 / Research
Your brand, audience data and commercial goal shape the personas. Market signals and competitors add context.
Find the occasions, interests and purchase motivations that distinguish your audiences.
02 / Create
Turn one brief into audience-specific creatives grounded in persona, trend and proven format.
Create a different hook, visual treatment and story for each persona.
03 / Distribute
Launch creatives across Meta, TikTok and niche accounts built for specific audiences.
Bring those stories into posts, paid ads, Stories and influencer collaborations.
04 / Tracking
Review results by piece and persona, where data allows. Bring what worked, and what did not, into the next brief.
See creative and performance together. Carry the strongest signals into your next campaign.
WHAT ZESTLY DOES
Cross-Channel Intelligence
One brief. Every platform. ZESTLY watches each channel. what format, what length, what tone is winning. and adapts your campaign without you rewriting it five times.
Search at Scale
Drop in a URL, a creator, or a campaign brief. ZESTLY watches the post end-to-end and breaks down the hook, audio, pacing, caption, and brand fit. with the deltas that explain why it lands.
Competitor & Industry Intel
Track what Glow Recipe, Drunk Elephant, La Roche-Posay. or anyone you name. are posting, paying for, and breaking with this week. Side-by-side, in your own dashboard.
FIND WHAT WORKS. DEPLOY MORE OF IT.
Spot the ad creative, organic format, or creator that outperformed. ZESTLY finds you 100 more like it. matched by aesthetic, audience overlap, content cadence, and channel fit. Not by follower count. Not by generic tags.
Trend Radar
ZESTLY streams millions of posts as they go live, decodes the formats that work, scrapes the comments where intent surfaces, and reports back with cross-feed signals. days before the trend hits your timeline.
YOUR BRAND. YOUR SAY.
Your team defines what the brand stands for. Our people and agents work within that direction.
How we work together ↗Creative direction and your feedback set the standard before publication.
Brand knowledge is specific to your account, with ownership agreed in your engagement.
Human taste guides production. The system makes that direction repeatable.
A FEW GOOD QUESTIONS
A commercial goal, your brand guidelines, product or service information, and relevant audience data. We scope account access and delivery with you before work starts.
Yes. Your team keeps the brand direction and approval. We agree where Zestly owns research, production, distribution and reporting within your existing operation.
Your brand approves what ships. Human creative direction and your feedback set the standard for production.
We agree the commercial goal and available data first. Reporting can include results by piece and persona, with attribution limits made clear.
You can start instantly. Add your brand context and first brief to begin building persona-specific content in Zestly.
LET’S MAKE IT RELEVANT
Bring your brand. We’ll explore the audiences, stories and opportunities that could shape your next cycle.
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