A spirit of youth, seen by a new audience.
Friendship, the road and self-expression became a continuous collection of stories.
1.5Morganic views over 90 days
01 / THE STARTING POINT
The challenge.
The brand needed to turn its “Spirit Called Youth” identity into content people wanted to watch and share.
02 / THE APPROACH
Find the person.
Shape the story.
Lifestyle-led reels explored adventure, friendship and self-expression with a consistent cinematic language.
03 / THE CREATIVE
See the
story unfold.
04 / THE OUTCOME
What changed.
- 1.5M organic views, from a reported 16K baseline
- 7 reels on the brand’s own feed
- 90-day campaign
KEEP EXPLORING
Another perspective.
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