One brand. Three audiences. Eight times the enquiries.
A distinct creative set for each buyer, with one unmistakable brand voice.
8×qualified digital leads
01 / THE STARTING POINT
The challenge.
Punya needed to turn digital attention into qualified enquiries. Its starting point was one message for a varied audience.
02 / THE APPROACH
Find the person.
Shape the story.
The brief was split into three buyer personas using the brand’s sales and audience data. Each received a different creative set; different creatives won for different groups.
03 / THE CREATIVE
See the
story unfold.
04 / THE OUTCOME
What changed.
- 10 → 80 qualified digital leads per month
- +250% sales reported
- 4× ROAS on paid
KEEP EXPLORING
Another perspective.
LET’S MAKE IT RELEVANT
READY TO REACH EVERY AUDIENCE?
Bring your brand. We’ll explore the audiences, stories and opportunities that could shape your next cycle.
Book a demo