← CASE STUDIES / Killer Junior

A small world. A much bigger audience.

Play, movement and everyday adventure brought a kidswear collection to life.

8.3×average reach per reel
Killer Junior campaign

01 / THE STARTING POINT

The challenge.

The brand’s reach had stayed limited. The collection needed to feel natural in the lives of children and their parents.

02 / THE APPROACH

Find the person.
Shape the story.

A continuous series of lifestyle reels used playful moments, sport and everyday storytelling to show comfort and style.

03 / THE CREATIVE

See the
story unfold.

04 / THE OUTCOME

What changed.

  • 18K → 150K+ average reach per reel
  • 1.08M+ campaign views over 90 days
  • +10% store footfall reported
  • +40% ROAS reported

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