One collection. Five ways to live in it.
A collection launch organised around lifestyles, with a cohesive identity.
5distinct campaign narratives
01 / THE STARTING POINT
The challenge.
Denknit needed a launch-ready content strategy for different lifestyle segments.
02 / THE APPROACH
Find the person.
Shape the story.
Five narratives, Active State, Flow State, Nomad State, Raw State and Urban State, shaped fashion films, lifestyle campaigns and product-focused creative.
03 / THE CREATIVE
See the
story unfold.
04 / THE OUTCOME
What changed.
- Five lifestyle narratives
- Fashion films and product-focused creative
- One consistent collection identity
KEEP EXPLORING
Another perspective.
LET’S MAKE IT RELEVANT
READY TO REACH EVERY AUDIENCE?
Bring your brand. We’ll explore the audiences, stories and opportunities that could shape your next cycle.
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